Brian Talbot
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Work History
Rite Aid
Senior Manager, Product & User Experience
Camp Hill, PA (Remote)
September 2019 - May 2025
Drove digital innovation by launching omni-channel features like buy-online pickup in-store, Rx + non Rx mixed basket, and 3P same-day delivery and overseeing UX while re-platforming to Adobe's Enterprise Cloud stack.
Increased checkout AOV and conversion by 15% and 27% respectively through bottom-of-funnel updates, adding additional payment methods including HSA/FSA with split payments, Afterpay, Apple Pay, Google Pay, and Paypal.
Established user-centric, data-driven decision making by onboarding UserTesting.com/UserZoom platform, and developing processes for competitor analysis, market research, heuristic evaluation, journey mapping, etc..
Improved bottom-of-funnel load times by 18%, leading to 28% increase in cart page conversion rate by recording user frustration in a series of user tests and championing investment in site performance optimization.
Iowa State University
Graduate Assistant, Virtual Worlds and Applications
Ames, IA (Remote)
August 2019 - December 2019
Mentored students leading to 100% coarse completion by leading online discussions, graded assignments, and helping student's troubleshoot VR/AR iOS, Android, and Oculus apps developed in Unity Game Engine using C#.
Bass Pro Shops
UX Designer
Sidney, NE
July 2018 - August 2019
Decreased operating costs by helping integrate customer digital experiences with a unified white-label system for Cabela's and Bass Pro Shops who had recently merged, including websites and iOS/Android Apps.
Solved complex usability problems as project lead on a number of innovative features, including adding pre-owned product to ecommerce, optimizing global navigation using Hick’s law, and a new OneSource content/community platform.
Cabela’s
Senior Interactive Art Director
Sidney, NE
September 2013 - July 2018
Managed digital creative in multiple product categories during record-breaking sales period by designing and coding innovative landing pages, HTML emails, social media campaigns, and other multi-channel digital marketing materials.
Fostered cross-functional collaboration as the marketing team's self-appointed liaison to UX, SEO, and development teams by organizing recurring meetings, participating in UX research, and establishing process optimization exercises.
Drove modernization of front end development for marketing landing pages and HTML emails by moving away from outdated image maps to new responsive, accessible templates in HTML 5, CSS, Bootstrap and jQuery.
Torque Agency
Graphic Designer
Rexburg, ID
April 2012 - March 2013
Developed broad skill set by working in a wide variety of mediums including web, marketing emails, environmental design, vehicle graphics, and packaging for several power-sports industry companies.
AlphaGraphics
Graphic Designer
Idaho Falls, ID
August 2007 - April 2012
Established newly-opened print shop as go-to destination for great value design services in the region by working directly with clients to design graphics for various printed materials, brand identities, vehicle graphics, and signs. Owners have since expanded to several locations and employ a large marketing and design team.
Brought in stable customer base from among art-student peers at local university who were seeking higher quality print materials than were available from other sources such as the university books store.
Education
Iowa State University
Master of Human Computer Interaction
Ames, IA (Online)
2018 - 2019
Areas of Interest: Cognitive Psychology, Emerging Technology (VR/AR, Artificial Intelligence), Scientific Methods, 4.0 GPA
Bachelor of Fine Arts (BFA)
Rexburg, ID
2006 - 2011
Areas of Interest: Graphic Design, Interaction Design, Brand Identity & Design Systems
Skills
User-Centered Design
Mentorship
Rapid Prototyping
Communication
iOS & Android Mobile Apps
Qualitative Research
Quantitative Research
A/B Multivariate Testing
Strategic Thinking
Mastering Design Software
Accessibility (WCAG+ADA)
Process Improvement
Front End Development
Data Analytics
Agile/Lean Methodologies
© 2025 Brian Talbot
brian@briantalbot.design